A proven process that opens avenues to new funding, new donors, and larger pledges.
A time-tested foundation for sustainable funding for your organization.
The system successfully used in hundreds of campaigns by the leading fundraisers in the country.
All nonprofits have the legal right to ask for money. Not all of them have Asking Rights™.
This was the first 'key concept' outlined in the book Asking Rights: Why Some Nonprofits Get Funded (and some don't). It sprang from an ill-fated yet stubbornly persuasive notion that I saw repeated throughout the nonprofit industry: "People will give money to my organization because it's doing good things."
Having raised money for all shapes and sizes of nonprofits over the past 24+ years, I tell you --empathetically-- that the above notion is not only untrue, it is a harmful construct that stands in the way of an organization reaching its mission-critical potential. When a nonprofit board and staff truly understand how to earn the right to ask for money --when people take the time to embrace the specific steps that lead to sustainable funding success-- the organization's ability to do "good things" exponentially expands.
-Tom Ralser, Developing Your Asking Rights
WHAT ARE ASKING RIGHTS?